Body of Work

I’ve spent most of my career inside technically complex B2B environments where growth depended on clearer positioning and stronger GTM foundations.

Below are selected examples of the work and outcomes tied to them.

Assette

Positioning & Narrative

  • Reframed messaging from technical architecture toward time-to-value and buyer outcomes

  • Built a consistent product narrative across platform and new modules

  • Aligned website, campaigns, and sales materials around one coherent story

Pipeline & Lifecycle Foundations

  • Led rebuild of inbound funnel and CRM architecture

  • Established segmentation, qualification, and reporting foundations

  • Created clearer funnel-stage accountability across teams

Director of Product Marketing
2024-Present

Enterprise B2B SaaS for investment management

Sales Enablement

  • Built repeatable sales story and demo narrative structure

  • Developed messaging kits, fact sheets, and reusable talk tracks

Outcomes

  • +40% lift in sales-qualified leads

  • +80% growth in qualified inbound pipeline

Cleartelligence

Positioning & Market Focus

  • Translated technical data and analytics services into buyer-facing positioning

  • Clarified ICP definitions and value propositions across segments

  • Reduced pitch variability across enterprise pursuits

Integrated GTM Execution

  • Built repeatable programs across content, paid, lifecycle, and partner channels

  • Established funnel visibility and reporting discipline

  • Strengthened alignment between marketing and enterprise sales

Marketing Director
2022–2024
Data & AI consulting for enterprise and mid-market organizations

Ecosystem & Growth Leverage

  • Developed strategic co-marketing programs within data and analytics ecosystems

  • Scaled partnership-driven demand into a consistent pipeline source

Outcomes

  • Generated $20M+ in influenced pipeline

  • Expanded scalable growth channels beyond one-off outbound efforts

Cambridge Healthtech Institute

Portfolio-Level GTM Ownership

  • Led full-funnel GTM across a 12–15 program portfolio

  • Owned positioning, pricing strategy, and audience acquisition

  • Coordinated marketing, sales, and program teams across multiple offerings

Revenue & Margin Accountability

  • Managed acquisition efficiency and ROI across channels

  • Balanced revenue growth with margin discipline in regulated markets

Senior Marketing Manager
2013–2022

Life sciences conferences and technical programs

Campaign & Messaging Systems

  • Built repeatable campaign frameworks across programs

  • Standardized messaging and promotional structures across portfolio

Outcomes

  • GTM and revenue performance across a 12–15 program portfolio ranging from $50K to $2M+ annually.

  • Established scalable GTM playbooks across a multi-program portfolio