I’ve spent most of my career inside technically complex B2B environments where growth depended on clearer positioning and stronger GTM foundations. Below are selected examples of the work and outcomes tied to them.
01 / 2024–2026
Assette
Director of Product Marketing·Enterprise B2B SaaS for investment management
Positioning & Narrative
Reframed messaging from technical architecture toward time-to-value and buyer outcomes.
Built consistent product narrative across platform and new modules.
Aligned website, campaigns, and sales materials around one coherent story.
Pipeline & Lifecycle Foundations
Led rebuild of inbound funnel and CRM architecture.
Established segmentation, qualification, and reporting foundations.
Created clearer funnel-stage accountability across teams.
Sales Enablement
Built repeatable sales story and demo narrative structure.
Developed messaging kits, fact sheets, and reusable talk tracks.
Outcomes
+40% lift in sales-qualified leads
+80% growth in qualified inbound pipeline
02 / 2022–2024
Cleartelligence
Marketing Director·Data & AI consulting for enterprise and mid-market organizations
Positioning & Market Focus
Translated technical data and analytics services into buyer-facing positioning.
Clarified ICP definitions and value propositions across segments.
Reduced pitch variability across enterprise pursuits.
Integrated GTM Execution
Built repeatable programs across content, paid, lifecycle, and partner channels.
Established funnel visibility and reporting discipline.
Strengthened alignment between marketing and enterprise sales.
Ecosystem & Growth Leverage
Developed strategic co-marketing programs within data and analytics ecosystems.
Scaled partnership-driven demand into a consistent pipeline source.