Product Marketing & GTM for
Technical B2B SaaS
Enterprise SaaS · AI/Analytics · Life Sciences
Areas of Expertise
Positioning & Narrative
Moving the story from product specs to clear buyer language.
Building repeatable sales stories, demo structures, and messaging kits that drive conversion and adoption
Sales Enablement
Defining ICP, segmentation, and CRM architecture to support pipeline growth.
GTM Foundations
Revenue Team Alignment
Ensure product, sales, and marketing operate from a single market narrative.
Selected Work
Assette
Shifted GTM narrative from technical depth to buyer-centric value, rewriting the website and core external messaging.
Built the inbound + CRM foundation to operationalize the new positioning and improve conversion on inbound opportunities.
Enterprise B2B SaaS
Cleartelligence
Built positioning and full-funnel demand programs for AI/analytics consulting offers.
Influenced $20M+ in pipeline across flagship campaigns.
Data & AI Consulting (B2B)
Cambridge Healthtech Institute
Owned revenue and margin across a 12–15 program portfolio.
Led full-funnel marketing for multi-million-dollar event programs.
Life Sciences Events & Media
Get in Touch
If you’d like to connect about product marketing, positioning, or GTM leadership roles, feel free to reach out.