About Me

I’ve been working in and around marketing for most of my career - including a few early years where I was doing the job before I fully understood what the job was supposed to be.

I studied marketing at UMass Dartmouth. I also minored in philosophy, which probably explains a lot. I’m pragmatic about execution, but I have a low tolerance for unexamined assumptions - especially the “we’ve always done it this way” kind.

That tendency has shaped the way I work. I’m usually more interested in clarity than certainty. I’d rather revisit a narrative than defend it out of inertia. And I’m happy to simplify something technical if it’s not landing with the people it’s meant for.

Over time, that’s turned into a career focused on positioning, narrative, and go-to-market foundations for complex B2B products - the kind with long sales cycles, skeptical buyers, and teams that can’t afford to reinvent the story every quarter.

I live in the Boston suburbs with my wife and kids. Outside of work, most of my time is spent trying to keep up with them,